AGI-Shorewood, the global specialty packaging company, announced the introduction of refleXions, which it calls its “proprietary next-generation technology that gives consumer product companies unprecedented freedom to apply highly reflective packaging design elements.” refleXions uses patent-pending technology in an in-line process to offer a cost-effective alternative to metallized polyester, metallized transfer or hot foil stamping. Reflective design elements can now be efficiently and selectively applied in a single process. This is the first major innovation launched by the recently merged AGI-Shorewood.

“refleXions greatly expands our clients’ design options by bringing together manufacturing technology and creative for branding excellence and operations efficiencies,” said Duncan Watson, vice president of creative services at AGI-Shorewood. According to Watson, clients who have had a sneak peak of refleXions have declared it a “game-changing” industry breakthrough.

refleXions utilizes a traditional in-line printing application process that AGI-Shorewood says is more user-friendly than costly multi-step processes, such as hot foil stamping, metallized polyester or metallized transfer materials. By eliminating these multi-step material processes, the customer benefits from a more sustainable product with better machinability results at a lower price point.

By introducing a leaner production process and doing away with the need for additional steps, the company says refleXions both increases speed to market and reduces the cost of reflective treatments.

refleXions allows metallic details to be selectively applied to designs. This creates areas of high reflectivity (pure metallics such as silver, which can also be overprinted in selective areas with any transparent colors), as well as brighter white areas.

“For the first time, refleXions enables clients to place reflectivity only where they want it without layering over the metallic and diminishing the white, resulting in brighter white space,” states Watson. “There has been a reluctance of some consumer packaged goods companies to use film products on their packaging due to costs and the limitations of high speed filling lines. refleXions gives us the ability to create fresh, dynamic designs that may not have been possible in the past.”